World Food Center (WFC) was founded in 2024 and serves as a unique platform offering customers a one-stop solution for fresh and other food products tailored for hotels, restaurants, catering services, cafés, companies, retail chains, and other sales channels across Serbia and the region.

WFC places special emphasis on its clients, striving to develop comprehensive food solutions together with them to best meet their needs.

The vision of World Food Center is to provide the highest quality product selection and delivery service while strictly adhering to the most rigorous food safety standards. The center aims to set trends in the domestic gastronomic scene and, in the near future, become the number one supplier for customers who seek only the best and stay ahead of the future of gastronomy.

To efficiently meet customer demands, World Food Center follows business practices focused on innovation and flexibility, integrating the latest mobile and IT technologies into its operations.

The team of professionals behind the WFC brand has extensive experience in working with fresh food products, ensuring quality from farm to table. They have a deep understanding of quality standards and customer needs across all segments—from HoReCa and wholesalers to supermarkets and end consumers.