A key focus of the WFC company is the sale of processed and fresh salads, fruits, vegetables, and other food products to the HoReCa sector—hotels, restaurants, catering services, and cafés across Serbia.
The World Food Center distribution hub operates 24/7, delivering its products daily to hundreds of renowned HoReCa establishments.
To efficiently meet customer demands, World Food Center follows business practices rooted in innovation and flexibility, integrating cutting-edge mobile and IT technologies into its operations.
For the HoReCa sector, WFC has developed an online platform and mobile app—WFC HORECA, allowing customers to place orders anytime. All orders are delivered the next day, and a 24/7 Call Center is available to support all HoReCa clients.
For specific customer needs, WFC collaborates closely with clients, as well as its sales, procurement, processing departments, and team of technologists, to develop new products and provide comprehensive solutions that best meet their requirements.
