Activity
Processing of vegetables and fruits
The company operates state-of-the-art technology for processing fresh raw materials, including cleaning, cutting, washing, and packaging salads, vegetables, and fruits while strictly adhering to the highest food safety standards.
WFC processes over 100 products daily. All processed products are distributed under the Iceberg Salat Centar brand. For specific customer needs, WFC collaborates with clients, as well as sales, procurement, processing departments, and a team of technologists, to develop new products and provide comprehensive solutions that best meet their requirements.
The entire processing system follows a traceability system, ensuring raw materials are tracked from the moment of receipt through processing and final product manufacturing to distribution to end customers. The goal of traceability is to enable prompt action in case of any detected deviations and to ensure that delivered products can be swiftly recalled from the market if necessary.
In sourcing raw materials both in Serbia and internationally, WFC’s procurement team conducts strict supplier assessments, selecting only those who meet the company’s stringent food safety requirements and operate in compliance with the GLOBAL G.A.P. standard.
Trade of fresh and other food products
In addition to processed and fresh standard and exotic fruits and vegetables, WFC strives to offer its customers a full range of food products, enabling them to source everything they need in one place.
WFC’s vision is to set trends in the domestic gastronomic scene and, in the near future, become the number one supplier for customers who seek only the best and stay ahead of the future of gastronomy. To achieve this, WFC continuously analyzes the market and customer needs while closely monitoring global and domestic trends, selecting only the finest products for its clients based on the gathered insights.
Furthermore, to efficiently meet customer demands, World Food Center follows business practices focused on innovation and flexibility, integrating the latest mobile and IT technologies into its operations.
The WFC distribution center operates 24/7, delivering products daily to hundreds of locations, including hotels, restaurants, catering services, companies, retail chains, and other sales channels across Serbia and the region.